Overview

Programme Description

The Public Relations Master Class is designed for professionals who are already practising public relations but lack formal academic training in PR or communication. This programme bridges the gap between practical experience and academic knowledge, providing participants with a deeper understanding of the theories, strategies, and best practices that drive the public relations field. Participants will engage in a structured curriculum that covers key areas such as strategic communication, media relations, reputation management, and crisis communication. The course also explores the ethical and legal responsibilities of PR professionals and equips participants with advanced skills in campaign management, stakeholder engagement, and digital PR. Through case studies, interactive workshops, and real-world applications, students will refine their existing skills and gain new insights that will enhance their effectiveness in the public relations industry. This programme empowers participants to advance their careers by combining their practical expertise with a solid academic foundation.