This course is designed to give students knowledge of both the theory and practice of effective stakeholder relationship management from both the ‘doing’ and ‘managing’ perspectives. The course addresses key issues such as the need for stakeholder management to be incorporated into the organizational strategic plan development and ways to ensure consistency. Indeed, building and managing an organization’s relationships with both its internal and external publics (the media, community, government, investors, distributors, employees, etc) require a wide range of orientations including ethics, public opinion, publicity, event planning, primary/secondary research, communication, writing for the media, and managing media relations among others.