The course will educate the students on how to identify the various kinds of crises faced by organizations. It will also teach them how to develop strategic communication plan for such. Students will learn communication strategies and tools such as understanding the public mindset and the media, building a relationship with the media, writing press releases, preparing press kits, organizing a press conference, and dealing with media interviews in crisis situations. The students will also be guided to know how to establish and enhance an organization’s responsiveness to both the public and to the media in extreme crisis situations. Also the students will be taught how to prepare the organization for post-crisis business continuation.