This course provides an in-depth exploration of the legal and regulatory frameworks that govern public relations (PR) practice in Nigeria. It examines the rules, laws, professional codes of conduct, and ethical standards that guide PR professionals, with a particular focus on the Nigerian socio-political context. The course covers the role of the Nigerian Institute of Public Relations (NIPR) as the main regulatory body, exploring its guidelines, accreditation processes, and enforcement mechanisms.
Students will engage with the Nigerian Press Council Act, the Code of Conduct for Public Relations Practice, and other key regulatory documents that shape the field. Comparative analyses will be made with international PR regulatory frameworks, offering insights into global best practices and how they intersect with local standards.
The course also explores how regulatory measures impact various aspects of PR, including media relations, corporate communication, crisis management, and reputation management, while discussing the implications of non-compliance for organisations and individuals. It critically analyses case studies of PR practices within the Nigerian context, particularly in relation to government regulations, and the role of PR in shaping public discourse and corporate accountability.
By the end of the course, students will have a comprehensive understanding of the regulatory environment governing public relations in Nigeria and will be equipped to navigate these frameworks in their professional careers. They will also be expected to evaluate current regulatory challenges and propose improvements that could enhance the ethical and professional standards of the PR industry in Nigeria.
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